Tuesday 18 June 2013

Youth Unemployment: The Ties That Bind

"Jobs and opportunity are essential for peace."  Barrack Obama, Waterfront Hall Belfast , 2013

Unemployment is a hallmark of my current generation. When living in a capitalist society, the boom and bust is expected but no less devastating when it happens. It is widely agreed that the people most affected by the current economic depress are young people between the ages of 16 -25, we are the so called "lost generation". Young people have the highest rate of unemployment of any other section of society, not just unskilled and uneducated young people but highly skilled labourers and University graduates too. In Northern Ireland 1 in 4 young people are currently unemployed and looking for work, in Sierra Leone unemployment is aproximately at 55% - 65% (1), these are not figures for youth unemployment, however, keep in mind that the oldest people in Sierra Leone are only in their 40's. This means that this figure would speak for the majority of Sierra Leone's population.

Sierra Leone and Northern Ireland may seem worlds a part but in my opinion both countries have a lot in common. Both have only emerged from civil war 10/15  years ago, both are surprisingly peaceful despite their recent violent history. Sierra Leone's economy is one of the fastests growing in Africa and despite the recession, Northern Ireland has made huge societal leaps and is currently negotiating stronger economic links with America during the G8 summit in Enniskillen. However, there is still a lot to be done in both countries and tackling the serious issue of unemployment is one of them.

Sierra Leone has a truly "Lost Generation" of young people who have been mentally and physically maimed by the brutal cival war which ravage the country and it's people. Images of child soldiers and blood diamonds come to mind. This is a generation that should have been in school, playing, learning and growing; not learning to use a rifle to kill others. These young people have not the skills nore the education to take advantage of Sierra Leone's growing economy, one of the suggested solutions for tackeling this has been to overhaul the education system. Which should promote a good work ethic, and provide educational institutions which equip students with the skills to work in the Sierra Leone's biggest industries such as farmining and mining (2). However, the issue of Sierra Leone's rate of unemployment is not a black and white issue with an easy or straight forward solution. Tackeling youth unemployment is one of the main MDG (Millenium Development Goals) for Sierra Leone and other developing countries around the world. Which is one fundamental reasons why I have been given the ooportunity to work in Sierra Leone on employability skills. Obama was correct when he mentioned the importance of having opportunity and jobs, to have peace is not just about not being at war. It means having enough food to feed your family, access to adequate health care, being provided with a decent education and ultimately through self determination having the job you want.

I had a conversation with a firend recently about the the pros and cons of Android and Apple products, at one point she suggested that there were more important things worry and/or be passionate about. Of course she was right, however, I pointed out the fact that I am free to be passionate about something that is not essential for me to live. I am free to argue and discuss this because I have never needed to think about where my next meal will come from, worry about paying for my health care, or be forced out of education at 13 because I was a female and needed to geet a job or get married. Education and prosperity have provided me with the freedom to argue about the merits of Android and Apple and for that I am grateful. Lack of education and prosperity can cause a deep and persistent sense of hopelessness which in turn breeds bitterness and extremist views among young people. The best example of this is during the Flag Protests in Belfast last year, yes there was a genuinie greivance within the Unionist community about this issue, however, young unemployed people (mainly young men) used this issue as an excuse to commit crimes that they would not have done otherwise. These young people have nothing to lose and any excuse to kick off or spit in the face of the " Establishment" is welcomed and to a certain extent I can't blame them for feeling this way.

This has been a longer blog that usual, but this is an issue close to my heart and home and very to every country and society at the minuet. Next week's blog will be my last before I go to Sierra Leone, while I am there I hope to do a video diary about my experiences and upload a video once a week to my FaceBook & Twitter page.

Thank you so much for reading and my blog and I will see you all next week!

Wednesday 5 June 2013

The Power of Social Media

"Social media sparks a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite round common passions, inspire movements, and ignite change."
Brian Solis

Social media is a huge force in our world today, it can be good or bad depending on how it is used. For the first time ever we as humans have the ability to communicate thoughts, ideas and news instantly with the rest of our species, this is most evident when we think of the videos, pictures and blogs coming out of Syria during this time of conflict for them. Social media transfers information in it's raw form, unfiltered, unbiased and brutally honest at times. However, the communication of information is not the only thing it is used for; through the transference of information we make connections with others. These connections allow us to communicate with individuals, businesses and organisations in a way that we previously would not have been able to do.

Most of you already know, but for those that don't I had to raise a minimum of £800 before I travel to Sierra Leone. As soon as I found out that I was going to Sierra Leone I set up a FaceBook page called "Denise Goes to Sierra Leone" which people could like and share with others. This was subsequently linked with a new Twitter account, both of which I used to promote my Just Giving page. If I posted something to my FaceBook page this would appear on my Twitter page, I would then retweet this post onto my personal Twitter. I have found that consistency and engagement are key to using social media successfully. I identified my goal which was to raise my target of £800, I then set out a plan of action which was to maintain activity on the page and to engage with as many people as possible on FaceBook and Twitter. For example whenever my Just Giving page was donated to I would thank the person personally on FaceBook and Twitter and provide a brief update on my progress and how much more I needed for my target.

Therefore, the 3 most important steps to remember are below:

1. Idenify your goal
2. Set up a plan of action (Engagement and consistency)
3. Follow through with your plan of action

Upon reaching my target I had to change my goal. A huge part of the ICS programme is Action at Home, which means working withing your community promoting the message of Restless Development and sharing the experiences you have had (In a nut shell of course). As soon as you reach your fundraising target start laying the foundations for your Action at Home. Before I reached my target I promoted my Just Giving page, now I promote this blog, I do this because social media is one of my strengths and I want to build up a decent readership in order to share my experience with as many people as possible. A blog is a great tool for any glocal citizen! Not only has my goal changed but so has my plan of action, I try to limit my posts to two a day. One post will be a daily fact about Sierra Leone, the other will be an update on my ICS journey. My aim is to keep people interested but not overload them with too much information either, if you post too much or too little people will loose interest and may even withdraw their support altogether.

At this stage you should be very active on Twitter, your FaceBook posts will still be posted to your Twitter but you should also be engaging with organisations, businesses, media and individuals on Twitter. Follow as many people as possible, interact with as many people as possible and most importantly thank everyone who retweets, favourites or follows you.  Hashtags are also very important for connecting with others, whenever I post something to Twitter 99% of the time I will hashtag Sierra Leone and Restless Development so whenever anyone searched for either of these key words my tweets will come up. I have found many like minded people this way and it is not something to underestimated. On the other hand keep your hashtags to a minimum, do not tweet like this - #Hi #My #Name #Is #Denise - otherwise people will probably want to "kill you in the face" as my friend would say!

The most important thing to do when conducting a campaign using social media is to be yourself. Having access to real people and real personalisties is what attracts organisations and individuals to social media. I am in no way an expert in social media marketing but thought my experiences may be of some help to others.

If you need any help with using social media as a marketing tool I would be more than happy to share what I know and point you in the right direction when I don't know something.

Thank you for reading and my blog and I will see you in a weeks time!

Sunday 2 June 2013

New Boglette: Sierra Leonean Life Expectancy

Denise Donnelly (@Denise_SL2013) tweeted at 10:10 AM on Sun, Jun 02, 2013: #DailyFact #SierraLeone - Life expectancy in Sierra Leone is 40 years of age on average. When I go out there I... http://t.co/ZEJQ7FeKgn (https://twitter.com/Denise_SL2013/status/341119633396490240) Get the official Twitter app at https://twitter.com/download